Puppy Mills are very similar to Factory Farms. The owners of Puppy Mills care about one thing, making a profit. To that end, breeder moms and their puppies live in horrible conditions in order to keep expenses as low as possible. Unfortunately, many pet stores sell these unhealthy puppies from Puppy Mills to consumers via pet store. ILLUME is committed to helping the Humane Society of the United States put an end to Puppy Mills.

For years Animal Welfare Advocates have fought the good fight against Puppy Mills and bad pet stores. ILLUME's new approach is to give a larger voice to pet owners - using their voices as a warning to prospective purchasers

Client:

HSUS Puppy Mills Campaign

Website:

HSUS Puppy Mills Campaign

Task:

Design | Art Direction | Video Testimonials | Social Media Strategy