The HSUS, Pets For Life

After great success with the HSUS' Gulf Spay Neuter Campaign, Illume and the HSUS [underwritten by Pet Smart Charities] used insights gained from the underserved target in the Gulf of Mexico to created Pets for Life. Built from the ground up, and singularly focused on supplying underserved communities across the US with much needed direct care for their companion animals. To date, Pets for Life has helped over 100,000 clients in 34 cities across the U.S.

Client:

The Humane Society of the United States

Website:

Visit Pets For Life

Task:

Strategy | Design scaleable outreach program | Design and manage measurement tools | Branding | Graphic Design | Photography | Video | Mentored and Trained Outreach Workers | Writing and Editing

Case Study:

Pets for Life Case Study