A Smarter Way to Get There Campaign

The relocation and expansion of businesses to the Harbor East area of Baltimore City presented an equal increase in traffic on several Baltimore streets – President Street, in particular. In an effort to alleviate congestion, Waterfront Partnership of Baltimore sought a branded marketing solution to informed commuters of the various public transit alternatives. Alongside other branding and website components, illume deployed a street team.

To maximize attention on the team, illume designed and constructed a rolling light-rail train, which traveled along the waterfront. The constructed train was about one third the size of an actual train.

Client:

Waterfront Partnership of Baltimore

Task:

Strategy | Naming | Copy Development | Branding | Collateral Design | Photography | Guerrilla Marketing