180’s Brochure

180's is an outdoor apparel design and manufacture with serval retail centers within the US. 180's wanted to enter the marketplace with a splash; to that end, illume was hire to create a press kit as unique as the product itself. Our focus was centralized around 180's revolutionary earmuffs. Because of the product and the overall revolutionary brand essence of 180's, we designed a revolutionary press kit. The brochures were sent to members of the press in a round box which opened using a 180 degree motion. The brochure are 180 degrees and open to a full 360 degrees … each page turning on 180 degrees for reading.

Client:

180's

Website:

Visit 180's

Task:

Strategy | Design | Packaging