More Space for All

ProjectSPACE is an initiative co-sponsored by the Parking Authority of Baltimore City and the Mayor’s Commission on Disabilities, with support from the Baltimore City Department of Transportation, the Downtown Partnership of Baltimore and other key stakeholders to increase the availability of on-street parking in Baltimore City by installing and reserving highly-accessible meters. illume played a vital role in researching, branding, and messaging for this awarding wining marketing/communications campaign.

Client:

Parking Authority of Baltimore City

Task:

Research | Strategy | Naming | Copy Development | Branding | Collateral Design | Photography