Safe Streets Baltimore Branding

Baltimore City Health Department needed a branding solution for their “Safe Streets” campaign, which encourages a non-violent solution to conflict.

illume developed a branded message that included a logo for T-shirts, posters and bumper stickers. Johns Hopkins University measured the results of the campaign, which has resulted in a notable decrease in violent crime within the Baltimore City neighborhoods where Safe Streets has been implemented.

Client:

Baltimore Department of Health, Safe Streets

Website:

Visit Safe Streets

Task:

Strategy | Creative Research | Branding | Design | Collateral