Summit Loan Branding - Logo
A portion of Video Lottery Terminal [VLT] revenue generated by Maryland casinos has been ear-marked for Maryland small, minority, and women-owned businesses through the VLT Fund. Businesses can use these funds for anything from expansion to working capital. For Tri County of Western Maryland, illume developed branding that focused on the power, confidence, and strength resulting from a well funded business. The logo also takes color cues from the Maryland flag and attributes of western Maryland's mountainous ranges [Three mountain tops form into one]
illume is proud to have provide branding support for two of seven Maryland's VLT Fund managers
Client:
Tri County of Western Maryland, Summit Loan
Task:
Strategy | Naming | Branding | Collateral Design
Summit Loan Branding - Website Refresh