Live Baltimore is the city's leading advocate for city living. Their mission includes both promoting city living and encouraging resident retention. Live Baltimore recently called on ILLUME to do what many ask of us; interpret a complex message and re-present it to a desired demographic. In this case ILLUME hyper targeted an audience to generate awareness of a city tax credit, simultaneously emphasizing the many advantages of a living Baltimore.
Client:
Live Baltimore
Website:
Task:
Strategy | Consulting | Design | Copy Development | Collateral Design | Guerrilla Marketing