CVS Project Health is a national program sponsored by CVS Pharmacy. The program targets underserved communities, encouraging families to take part in free health screenings hosted in CVS retail stores. illume has worked with CVS on Project Health since 2013. Our 2015 campaign was greatly expanded to included a variety of multi-lingual in-store ads, radio in 12 markets, as well as an intensive outreach campaign spanning over 20 cities, equaling well over 120 targeted communities.
Client:
CVS Project Health
Website:
Task:
Strategy | Consulting | Design | Copy Development | Collateral Design | Photography | Guerrilla Marketing | Out Reach & Media Buying [Our Partner Tent Pole]
