Your Life Matters

“No person can resist the fact that there’s a mother in pain. I don’t care who you are, how hard you are. It will catch your attention. You will pay attention to that mom.”

~African American male, middle class, late 20s.

ILLUME Communications is committed to taking the first of many steps to prevent gun violence. We can no longer afford to sit back and do nothing. We care about our city. We are going to do what we do best, and use our skills to make change.

ILLUME has been researching gun violence in Baltimore and felt compelled to produced what we think is an effective strategy to Start Change and Start Living. Why is our campaign Effective? We interviewed active shooters and people directly affected by gun violence and we based our entire campaign on the insights we were given. Specials thanks to our Media Partner 92Q Jams


Internal Project


Strategy | Consumer Research | Messaging | Copy Development | Creative Development